If you are a financial advisor looking to attract more potential clients and grow your business, email marketing is the best for you. Consider using it to your advantage. We all know there is a rise in digital communication and the importance of building relationships with prospects and clients. In this scenario, email marketing has become essential to any marketing strategy. It can take your business strategy to the next level. However, if you are stuck for ideas, you are at the right place. In this article, we have discussed nine email marketing hacks that can help your business grow. Please keep reading to know them.
Proven Email Marketing Hacks You Must Try
The correct email marketing hacks can be the game changer to grow your business. Following are the best email marketing hacks that can considerably impact your business.
Review Your Process
Before you start drafting your following email, spend some time reviewing your process. See if it is working as well as you would want. First, know what you want to attain and build your email marketing campaign according to your goals. Are you using any software system for email marketing? If yes, are you sending weekly, monthly, or fortnightly autoresponder emails? Getting the process ideal may take a few adjustments here and there. However, it’ll be worth it once you see how much effort and time it can save you going forward. With Emailchef, for example, you can set up automated flows, segment your list based on user behavior, and schedule personalized emails. All in one intuitive platform. This kind of flexibility makes it easier to align your campaigns with your marketing objectives and deliver measurable results. For a more streamlined process, you can also use an AI email assistant to craft personalized and compelling emails, ensuring higher engagement and better conversion rates.
Craft the Perfect Subject line
Using the same yawn-inducing subject line is boring. Eventually, people will stop opening your emails. The same subject line in every email is neither inspiring nor compelling. It is because nobody cares if you’re sending out another newsletter. Recipients want to know what they’re getting before even opening an email. Therefore, try to tell them by highlighting enticing topics. Another option is to ask questions to provoke the reader’s curiosity and make them click.
Make Readers Laugh
Rudy Bush, Founder at Wiringo, said, “After hooking recipients in with your irresistible subject line, you must hold their interest. To do so, you can use one well-placed humor. Try to put yourself in the reader’s place. Consider what you find funny and what helps you remember a print-based ad. Invest time to be creative with your copy. By doing so, you will stand out in the landscape of marketing material we are bombarded with daily. Let us tell you some of the top tips for adding a bit of humor. Keep it clean and avoid controversial topics such as politics and religion.”
Proofread, Proofread, Proofread
Ben Hilton, Managing Director at Switch Jam Digital, said, “Speaking of making your email funny, you’ll get this for all the wrong reasons if you fail to check for errors. Proofreading is one of the things that is often neglected. However, it is one of the most vital steps in the writing process. Plus, it can mean the difference between increased sales and readers unsubscribing. Here is the excellent proofreading tip: print a copy of the email. We usually do not notice errors while reading on a screen. We are more likely to catch mistakes in a hardcopy version.”
Also, if you’re unsure about your proofreading abilities, hire someone else. Any expert who is the best at doing so can review the document. You can also consider hiring a professional. Whatever you go for, do not rely on your word processor’s spell checker to spot the mistakes.
Test Emails On Multiple Platforms
There is a considerable increase in users accessing the Internet on mobile devices. Hence, emails must be tested with others on desktop computers. You also have to ensure that functionality translates across other devices. These devices include tablets, laptops, and smartphones. Your messages must be displayed adequately on all screen sizes and layouts. If it is shown correctly, the readers will stay energized. Ultimately, it will affect your conversion rates. Finally, using a DKIM checker can enhance deliverability by verifying your emails’ authenticity, helping ensure they reach inboxes across all devices. A good email platform should also ensure your emails render correctly across all devices. With Emailchef, for example, every template is mobile-responsive by design, so you don’t have to worry about formatting issues that could kill your conversions on smartphones or tablets.
Build Your Brand
It’s doubtful that your email marketing strategy works in isolation. Instead, it must be part of a coordinated and integrated marketing strategy. It means any branding and messaging within your emails should have the same look, tone, and style as other types of content. See if your logo is at the top of your articles and newsletters. It sometimes helps with SEO for Google ranking. Do you always include an inspirational quote? Do similar things for your emails. By doing so, you start to make a consistent brand. Plus, in this way, your recipients know what to expect from your brand.
Cross-promote
While using your email marketing strategy to help build your brand, you can utilize it to promote other products, services, and content. Have a deal only valid for consumers who follow you on Facebook? Let your recipients know in the email body. In the same way, post on your social media accounts a coupon. Only those readers who subscribe to your email list can use this coupon. Plus, do not forget to post the sign-up link. If you make use of all communication avenues, it will widen your reach. It will also improve your chances of getting more subscribers and conversions.
Think Beyond Open Rates
Keep in mind the goal of a successful email marketing strategy. It should not only achieve a high open rate. While this is a valuable metric for tracking the open rate — as the name suggests — it calculates only the percentage of recipients that open the email. It does not consider whether the recipient has clicked on links within the email. Also, it does not tell if the recipient has even read past the opening line. Therefore, instead of obsessing over open rates, prioritize your business goals. Through advanced analytics for email marketing, Emailchef gives you more than just open rates: you can track click-throughs, conversions, and even list hygiene, allowing you to evaluate true performance and optimize your strategy accordingly.
Unsubscribe Non-readers
Yes, you do not need these people who have no interest in you or what you have to offer. Therefore, unsubscribe them right away. Rather than hoping they will click on your enticing subject line, provide them the option to be removed from the email list. One of two outcomes will happen when they get the email telling them as much. They will either ignore it, as they have with previous emails. Another possibility is they will respond. The act of responding can be done either by clicking on “unsubscribe” or by being persuaded to stay. No matter what they do, you’re making an audience that likes to engage and potentially convert to paying consumers.
Conclusion
Email marketing enables you to build content that relates deeply to your audience. However, it is crucial to write attractive subject lines. Also, you must write clear calls to action, monitor analytics, and do A/B testing. By doing so, you can make campaigns that lead to sustained growth. You can do this by refining your strategy based on results. Even better, you will be able to steer profits for your business and increase consumers in the years to come. By implementing the hacks we mentioned in this article, you can get higher open rates and increase engagement. Ultimately, it will end up in more conversions.
